Case Study - Unifin
SEO, social media campaigns and lead generation strategy to grow US pipeline
Prepared by: Infinikey Solutions
CLIENT
- Unifin
INDUSTRY
- BPO & accounts receivable
LOCATION
- Offshore delivery | U.S. market focus
ENGAGEMENT FOCUS: U.S. lead generation; SEO visibility; social demand creation
KEY SERVICES: SEO strategy, LinkedIn campaigns, lead generation funnels, conversion tracking
TOOLS / PLATFORMS: LinkedIn, GA4, Search Console, landing pages, CRM workflows
Impact snapshot
Unifin supports accounts receivable and BPO delivery teams and wanted a stronger path to demand generation in the US market. The business needed a clearer digital growth engine that could improve visibility, build credibility with finance and operations decision-makers, and turn interest into qualified pipeline.
- Qualified leads upto 84 %
- Discovery calls upto 58 %
- CPL Down upto 29 %
- Organic traffic upto 41 %
- Social engagement upto 132 %
Challenges
- Search visibility was limited for high-intent US service terms and buyer questions.
- Social activity needed to do more than create awareness; it had to build trust and move prospects toward inquiry.
- There was no clear lead-generation pathway linking content, landing pages, forms and follow-up into one measurable funnel.
- Messaging needed to better connect Unifin’s delivery capability with the commercial pain points of US finance and operations teams.
Our approach
- Infinikey Consulting consultants worked with the Infinikey Solutions marketing team to define the ideal customer profile, priority pain points, messaging and funnel strategy for the US market.
- Built a digital growth plan around SEO-led service visibility, LinkedIn authority content and lead-generation offers designed to move buyers from awareness to inquiry.
- Strengthened landing pages, conversion points and CRM follow-up so leads could be captured, qualified and nurtured more consistently.
- Introduced a weekly optimization rhythm across content, campaigns, keywords and conversion tracking so the team could improve what was working and cut waste faster.
What we delivered
- US-focused SEO strategy covering core service pages, search-intent content topics and on-page optimization.
- LinkedIn social media campaign plan with authority content, proof content and lead-generation CTAs aimed at finance and operations buyers.
- Lead magnets, landing pages and inquiry paths designed to support qualified lead capture and booked discovery calls.
- CRM capture, tagging and reporting setup to improve lead visibility, handover quality and follow-up discipline.
- Ongoing content and campaign testing across messaging, formats, offers and call-to-action paths.
- Performance reviews and optimization cadence to align consulting insight with digital execution and scale what was performing best.
Results & impact
- Qualified inbound leads increased by up to 84% as the funnel became clearer and more consistent.
- Discovery calls and pipeline inquiries rose by up to 58% from stronger messaging, content distribution and lead capture.
- Cost per lead reduced by 29% through better targeting, clearer conversion paths and ongoing optimization.
- Organic traffic improved by 41% as SEO work increased visibility for high-intent US search terms over time.
- Social engagement increased by 132%, helping strengthen trust, reach and top-of-funnel demand among target buyers.
SEO, social media campaigns and lead generation strategy to grow US pipeline
Prepared by: Infinikey Solutions
|
CLIENT
|
INDUSTRY
|
LOCATION
|
|---|---|---|
|
Unifin
|
BPO & accounts receivable
|
Offshore delivery; U.S. market focus
|
ENGAGEMENT FOCUS: U.S. lead generation; SEO visibility; social demand creation
KEY SERVICES: SEO strategy, LinkedIn campaigns, lead generation funnels, conversion tracking
TOOLS / PLATFORMS: LinkedIn, GA4, Search Console, landing pages, CRM workflows
Impact snapshot
Qualified leads
upto 0
%
Discovery calls
upto 0
%
CPL Down
upto 0
%
Organic traffic
upto 0
%
Social engagement
upto 0
%
Context
Unifin supports accounts receivable and BPO delivery teams and wanted a stronger path to demand generation in the US market. The business needed a clearer digital growth engine that could improve visibility, build credibility with finance and operations decision-makers, and turn interest into qualified pipeline.
Challenges
- Search visibility was limited for high-intent US service terms and buyer questions.
- Social activity needed to do more than create awareness; it had to build trust and move prospects toward inquiry.
- There was no clear lead-generation pathway linking content, landing pages, forms and follow-up into one measurable funnel.
- Messaging needed to better connect Unifin’s delivery capability with the commercial pain points of US finance and operations teams.
Our approach
- Infinikey Consulting consultants worked with the Infinikey Solutions marketing team to define the ideal customer profile, priority pain points, messaging and funnel strategy for the US market.
- Built a digital growth plan around SEO-led service visibility, LinkedIn authority content and lead-generation offers designed to move buyers from awareness to inquiry.
- Strengthened landing pages, conversion points and CRM follow-up so leads could be captured, qualified and nurtured more consistently.
- Introduced a weekly optimization rhythm across content, campaigns, keywords and conversion tracking so the team could improve what was working and cut waste faster.
What we delivered
- US-focused SEO strategy covering core service pages, search-intent content topics and on-page optimization.
- LinkedIn social media campaign plan with authority content, proof content and lead-generation CTAs aimed at finance and operations buyers.
- Lead magnets, landing pages and inquiry paths designed to support qualified lead capture and booked discovery calls.
- CRM capture, tagging and reporting setup to improve lead visibility, handover quality and follow-up discipline.
- Ongoing content and campaign testing across messaging, formats, offers and call-to-action paths.
- Performance reviews and optimization cadence to align consulting insight with digital execution and scale what was performing best.
Results & impact
- Qualified inbound leads increased by up to 84% as the funnel became clearer and more consistent.
- Discovery calls and pipeline inquiries rose by up to 58% from stronger messaging, content distribution and lead capture.
- Cost per lead reduced by 29% through better targeting, clearer conversion paths and ongoing optimization.
- Organic traffic improved by 41% as SEO work increased visibility for high-intent US search terms over time.
- Social engagement increased by 132%, helping strengthen trust, reach and top-of-funnel demand among target buyers.