Case Study - Endogear Australia
Performance marketing and SEO to accelerate ecommerce sales and revenue
Prepared by: Infinikey Solutions
CLIENT
- Endogear Australia
INDUSTRY
- Specialized apparel (e-commerce)
LOCATION
- Australia
ENGAGEMENT FOCUS: Revenue growth; paid acquisition efficiency; stronger digital visibility
KEY SERVICES: Performance marketing, Google Ads, Meta Ads, SEO optimization
TOOLS / PLATFORMS: Google Ads, Meta Ads Manager, GA4, Search Console, landing-page testing
Impact snapshot
Endogear Australia is a specialized ecommerce apparel brand with strong product appeal and clear market demand. The business wanted faster online growth, but needed a more reliable acquisition engine to scale sales and revenue. The priority was to improve paid media performance, reduce wasted spend and build stronger organic visibility so growth was not dependent on one channel alone.
- Sales growth upto 150 %
- Revenue uplift upto 92 %
- ROAS 3.8 x
- CPA down 27 %
- Organic traffic upto 132 %
Challenges
- Growth was being constrained by inconsistent paid acquisition and limited scale across Google and Meta.
- Campaign structure, targeting and creative needed to work harder to turn traffic into purchases profitably.
- The business needed clearer conversion tracking and better visibility into which products, audiences and campaigns were driving revenue.
- Organic visibility also needed strengthening so paid ads and SEO could support each other, not operate separately.
Our approach
- Restructured Google and Meta campaigns around purchase intent, best-selling products and more efficient budget allocation.
- Refined targeting, creative testing and retargeting flows to bring in better-quality traffic and recover missed demand.
- Tightened tracking and reporting so campaign decisions could be made faster and backed by clearer data.
- Supported the growth plan with SEO improvements across key pages to strengthen long-term search visibility.
What we delivered
- Google Ads strategy covering high-intent search, shopping campaigns and ongoing bid and budget optimization.
- Meta Ads campaigns for prospecting, retargeting and promotional pushes designed to increase purchases.
- Conversion tracking and reporting setup to improve visibility across spend, sales and return on ad spend.
- SEO support across product and category pages to improve discoverability, rankings and organic traffic.
- Ongoing testing of creative, audiences, offers and landing-page paths to improve revenue efficiency.
- Performance reviews and optimization rhythm to help scale what was working and reduce wasted spend.
Results & impact
- Sales increased by up to 150% within 30 days of the campaign push.
- Revenue grew by up to 92% as paid traffic and conversion efficiency improved.
- Return on ad spend strengthened to 3.8x with tighter campaign structure and budget allocation.
- Cost per acquisition reduced by 27% through better targeting, creative testing and remarketing.
- Organic traffic improved by 34% over time as SEO support helped strengthen visibility.